Thursday, April 26, 2007


"I think it is a very very bad idea for Aesop to associate itself with and endorse the subject of Islam. I believe the perception and image a company holds in their customers' minds are very important. Opening up my email and seeing the Aesop invitation to an Islam seminar fills me with great disappointment. It is not about being politically correct. It is about what customers want and does not want to see. I am a customer of Aesop because of its great products, not because it is a source of insight into the Islamic religion. The last thing i want to think about when Aesop comes to mind is Islam. Unfortunately the damage has been done. I have decided that i do not like Aesop anymore."

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